Toyota Music Factory
The newly remodeled Toyota Music Factory, formerly known as the Irving Music Factory, was redesigned by the world-renowned architecture firm Gensler for roughly $200 million. Located in Irving, Texas, the goal of the expansion was to provide an outdoor viewing area to bring in more fans and create bigger performances.
Specs on the New Toyota Music Factory
- New performance hall is 410,000 sq ft. (~16.7 acres)
- Located in the Las Colinas neighborhood of Irving, Texas
- Designed for three functional uses: a cozy indoor theater, slightly bigger indoor theater, and an indoor-outdoor amphitheater
- Holds more than 8,000 spectators
- Development in the surrounding area will grow to 300,000 sq ft. of retail, restaurants, &100,000 sq. ft. office space
- Estimated to bring in 1,500 jobs and about $14 million in local sales tax revenue during a 10-year period
7 Bifold Schweiss Doors
Being multi-functional, the Pavilion at The Music Factory, as it’s locally known, also needed to provide a great view for an unforgettable outdoor experience.
The Hall has a series of seven side-by-side Schweiss bifold liftstrap doors aligned on the outside wall. The doors are custom-designed to match the theme of the Pavillion. Each door ranges in width from 36.9′ to 35.1′, while they all clear an opening height of 25.6′.
Our Schweiss bifold doors are newly patented and equipped with an automatic strap latch system which entails:
- Door base safety edges
- 3-Phase top-drive motors
- Black lift straps
- Full-length wind rails.
Already intrigued? Check out all of our Schweiss Bifold Doors to get an idea of how our customizable bifolding doors can fit your need!
Hangar Rental, Inc., of Brookshire, Texas installed the bifold doors.
“If I get a phone call from a gentleman who’s thinking about building a hangar, I ask him: ‘What are your door needs, what are you looking for? Let’s talk about the best products on the market.’ The first words out of my mouth are always Schweiss. The second words out of my mouth are Schweiss, because we start talking about the hydraulic door, then we go to the bifold. Nothing beats the strap system, period. I’ve got a little bit of engineering background; the lift straps are bulletproof. The safety and reliability of them, the fact that they are effectively maintenance-free as long as somebody doesn’t cut them or expose them to harsh chemicals; it’s a phenomenal way to go.”
–Oscar Stout, Manager Hangar Rental, Texas*
*Find Oscar’s full testimonial about Schweiss Doors at the end of this blog
Why the 7 Door Strategy?
Seven separate doors were installed, instead of two or three large doors for various reasons:
The Feel: The seven doors can be opened 30 minutes prior to a performance. By opening them at a faster rate than a larger door, the concert hall can retain more air conditioning. Texas is HOT, and uncomfortable performers can make for unhappy audiences. The seven doors were the optimal solution when it came to staying comfortable while performing or watching.
The Look: The 7 bifold doors partially wrap around the pavilion building, which has a 10.5-degree curve to it. Having the doors follow the curvature helps maintain the overall look of the Music Factory.
The View: Concerts and shows are no cheap outings. Fans expect a good view no matter which seat they choose. With the design of the Music Factory, the architects had to get creative to provide an optimal view for everyone.
The Solution? Seven bifold doors offering an uninterrupted sightline to the stage from every corner of the seating, inside and out, left to right. Viewers sitting outside also have a full view of the large video screens on both sides of the stage.
The Music Factory & Community Support
The Toyota Music Factory venue is smaller with an intuitive design. Outside there are bars and concessions just a stone’s throw away from wherever viewers are standing — including the top of the lawn.
Some of the biggest names who have already played the venue include: ZZ Top, Dave Chappelle, Chris Rock, Ringo Starr, Tom Jones, Jewel, George Lopez, Brad Paisley, Goo Goo Dolls, Jeff Foxworthy, Larry the Cable Guy.
Now our sophisticated bifold door system has definitely peaked your interest! Contact Schweiss today to see how we can custom-build the right bifold door for your project.
“The place looks unbelievable and the concert hall is done…This couldn’t have turned out any better – it’s a beautiful venue.” -Noah Lazes, President of The Ark Group, the original architects of The Music Factory.
The Music Factory is located just east of the President George Bush Turnpike and right next door to the Irving Convention Center. For ticket information on upcoming performances visit musicfactory.com.
Oscar Stout’s Testimonial
Read Oscar Stout’s (manager of Hangar Rental in Texas) thoughts on the installation of the seven doors.
“I was brought into the project nearly three years ago when it first developed. I was asked to read the architectural specifications for what was going on. I was provided documentation that I read through and I realize this is what these people were trying to do, and this is what they are asking for, and they really can’t get from point A to point B with what they are specifying…”
“The original specifications called for roll-up doors, but you are in a music venue, a sound sensitive environment, and everyone knows those roll-up doors can get loud when the wind starts blowing hard. So they then decided to look at bifold doors…”
“Then they specified another door manufacturer that only made cable-lift doors. He brought it to the attention of those concerned. He told them through extensive experience with both manufacturers that Schweiss Doors had a much better product. He was asked after negotiation with the end client general contractor to explain what was going on with the two product lines.”
“Right up until the last minute it was back and forth – everybody was looking for the best deal obviously and the other manufacturer was prepared to offer the lower cost option. Eventually, it got to the point they wanted to go with the other manufacturer,”
“I told them these are the questions the client, Live Nation, needs to ask; one of which was what does this manufacturer construe as warranty service because the client is going to see a frayed cable within six months and they are going to say ‘Hey that cable is breaking and you are going to have to replace it.’
“I entered into the discussion and said you will have to pay me $200 per cable to replace it and you are going to pay for my travel to get up here and I’m going to replace every cable on the door that suffers from a frayed cable because I’m not going to warranty my work unless I know all the cables are from the same manufacturer because steel cables stretch. I don’t want to get into a situation . . . Well, I replaced this cable, which caused more stress on that cable which caused more stress on that cable. And it’s going to cost to rent equipment and it’s going to cost you a couple thousand dollars times seven because you have seven doors.
“Apparently those questions got asked and suddenly the other manufacturer backed out. As far as I am concerned we stepped up to the plate and installed the superior Schweiss product. We told them if you want the best product on the market, it’s a Schweiss product.”
“They scheduled a three-week install time frame from start to finish and completed the install in less time by accelerating the project so the contractors could meet their deadlines”
Regarding the lift straps and automatic strap latch system, Stout had some valuable input:
“Nothing beats the strap system, period. I’ve got a little bit of engineering background; the lift straps are bulletproof. The safety and reliability of them, the fact that they are effectively maintenance-free as long as somebody doesn’t cut them or expose them to harsh chemicals; it’s a phenomenal way to go. The quality is superb and any issues that do present themselves in the field are immediately taken care of by Schweiss.
“If I get a phone call from a gentleman who’s thinking about building a hangar, I ask him: ‘What are your door needs, what are you looking for? Let’s talk about the best products on the market.’ The first words out of my mouth are always Schweiss. The second words out of my mouth are Schweiss because we start talking about the hydraulic door, then we go to the bifold.”